{"id":1233,"date":"2026-05-04T12:17:57","date_gmt":"2026-05-04T12:17:57","guid":{"rendered":"https:\/\/alys-portfolio.fr\/?page_id=1233"},"modified":"2026-06-08T13:49:06","modified_gmt":"2026-06-08T13:49:06","slug":"mmi-day","status":"publish","type":"page","link":"https:\/\/alys-portfolio.fr\/index.php\/mmi-day\/","title":{"rendered":"MMI Day"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1233\" class=\"elementor elementor-1233\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a662b11 e-flex e-con-boxed e-con e-parent\" data-id=\"a662b11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb87a3 elementor-widget elementor-widget-spacer\" data-id=\"1eb87a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea17138 e-con-full e-flex e-con e-child\" data-id=\"ea17138\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b13b86 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6b13b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/alys-portfolio.fr\/index.php\/projets-academique\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce52775 elementor-widget elementor-widget-button\" data-id=\"ce52775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/alys-portfolio.fr\/index.php\/projets-academique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retours aux projets acad\u00e9miques<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35734d9 elementor-widget elementor-widget-spacer\" data-id=\"35734d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0868876 projects-grid project-item pole-audiovisuel pole-communication comp-concevoir comp-exprimer  e-flex e-con-boxed e-con e-parent\" data-id=\"0868876\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14ff20a e-con-full e-flex e-con e-child\" data-id=\"14ff20a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb9e61 elementor-widget elementor-widget-heading\" data-id=\"3cb9e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MMI Day<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d948535 elementor-widget elementor-widget-image\" data-id=\"d948535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/06\/B312D89E-F15C-4B3C-ACD9-5701CFE29881-1024x683.png\" class=\"attachment-large size-large wp-image-1304\" alt=\"\" srcset=\"https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/06\/B312D89E-F15C-4B3C-ACD9-5701CFE29881-1024x683.png 1024w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/06\/B312D89E-F15C-4B3C-ACD9-5701CFE29881-300x200.png 300w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/06\/B312D89E-F15C-4B3C-ACD9-5701CFE29881-768x512.png 768w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/06\/B312D89E-F15C-4B3C-ACD9-5701CFE29881.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e20360 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9e20360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15\/12\/2025 au 09\/01\/2026 \u00e0 l'IUT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5baaaf8 elementor-widget elementor-widget-heading\" data-id=\"5baaaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5W<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52e389 e-con-full e-flex e-con e-child\" data-id=\"b52e389\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1baf658 elementor-widget elementor-widget-text-editor\" data-id=\"1baf658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 en groupe dans le cadre de la deuxi\u00e8me ann\u00e9e du BUT MMI. Nous avons travaill\u00e9 pour promouvoir le MMI Day, un \u00e9v\u00e9nement organis\u00e9 \u00e0 l\u2019occasion de la Journ\u00e9e Portes Ouvertes de l\u2019Universit\u00e9 de Toulon.<\/p><p class=\"p2\">Il s\u2019agit de la conception d\u2019une <strong>strat\u00e9gie de communication compl\u00e8te<\/strong> visant \u00e0 attirer les futurs \u00e9tudiants et \u00e0 valoriser la formation MMI. Le projet comprend :<\/p><ul><li>L\u2019analyse du contexte et des objectifs de l\u2019\u00e9v\u00e9nement<\/li><li>L\u2019identification des publics cibles<\/li><li>La cr\u00e9ation d\u2019une identit\u00e9 visuelle d\u00e9di\u00e9e<\/li><li>La r\u00e9alisation de maquettes et de supports de communication<\/li><li>L\u2019\u00e9laboration d\u2019une strat\u00e9gie de communication adapt\u00e9e \u00e0 l\u2019\u00e9v\u00e9nement<\/li><\/ul><p class=\"p1\">Le projet a \u00e9t\u00e9 r\u00e9alis\u00e9 au cours de la deuxi\u00e8me ann\u00e9e du BUT MMI dans le cadre d\u2019un enseignement consacr\u00e9 \u00e0 la communication et \u00e0 la gestion de projet.<\/p><p class=\"p1\">Le travail a \u00e9t\u00e9 men\u00e9 en \u00e9quipe, \u00e0 l\u2019IUT ainsi qu\u2019en travail personnel, en utilisant les outils de cr\u00e9ation graphique de la <strong>suite Adobe et Fi<\/strong><b>gma<\/b>\u00a0pour concevoir les diff\u00e9rents supports.<\/p><p class=\"p1\">L\u2019objectif \u00e9tait de comprendre comment construire une strat\u00e9gie de communication \u00e9v\u00e9nementielle, d\u2019analyser les besoins d\u2019un commanditaire, de d\u00e9finir une cible pertinente et de concevoir des supports capables de promouvoir efficacement un \u00e9v\u00e9nement aupr\u00e8s de son public. Ce projet m\u2019a \u00e9galement permis de d\u00e9velopper mes comp\u00e9tences en travail collaboratif, en gestion de projet et en communication visuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7e2939 e-con-full e-flex e-con e-child\" data-id=\"d7e2939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a87b1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"77a87b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication \u00e9v\u00e9nementielle \/ Identit\u00e9 visuelle \/ Projet r\u00e9el \/ Exp\u00e9rience utilisateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e9770 elementor-widget__width-initial elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"63e9770\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/02\/vase-fleur-682x1024.png\" class=\"attachment-large size-large wp-image-687\" alt=\"\" srcset=\"https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/02\/vase-fleur-682x1024.png 682w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/02\/vase-fleur-200x300.png 200w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/02\/vase-fleur-768x1152.png 768w, https:\/\/alys-portfolio.fr\/wp-content\/uploads\/2026\/02\/vase-fleur.png 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a23879 elementor-widget elementor-widget-heading\" data-id=\"7a23879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En quelques mots...<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-910625e e-con-full e-flex e-con e-child\" data-id=\"910625e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec752a1 elementor-widget elementor-widget-text-editor\" data-id=\"ec752a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Le MMI Day est un projet de communication \u00e9v\u00e9nementielle r\u00e9alis\u00e9 dans le cadre du BUT MMI. Son objectif \u00e9tait de <strong>promouvoir la Journ\u00e9e Portes Ouvertes de l\u2019Universit\u00e9 de Toulon<\/strong> aupr\u00e8s des futurs \u00e9tudiants et de leurs familles. Au sein de ce projet, j\u2019ai particip\u00e9 \u00e0 la r\u00e9flexion strat\u00e9gique, \u00e0 la cr\u00e9ation de l\u2019identit\u00e9 visuelle ainsi qu\u2019\u00e0 la conception de diff\u00e9rents supports de communication. Ce travail m\u2019a permis de comprendre les enjeux li\u00e9s \u00e0 la promotion d\u2019un \u00e9v\u00e9nement, de travailler sur une communication coh\u00e9rente et d\u2019adapter les messages \u00e0 une cible sp\u00e9cifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe70b4 elementor-widget elementor-widget-heading\" data-id=\"4fe70b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tails<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-726e949 e-con-full e-flex e-con e-child\" data-id=\"726e949\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59eabb6 elementor-widget elementor-widget-text-editor\" data-id=\"59eabb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1487\" data-end=\"1509\"><strong data-start=\"280\" data-end=\"320\">R\u00e9alisation des cr\u00e9ations num\u00e9riques<\/strong><\/p><p data-start=\"1487\" data-end=\"1509\">Illustrator \/ Photoshop \/\u00a0<\/p><p data-start=\"1487\" data-end=\"1509\"><strong data-start=\"1511\" data-end=\"1538\">Maquette<\/strong><\/p><p data-start=\"1487\" data-end=\"1509\">Figma<\/p><p data-start=\"1511\" data-end=\"1545\"><strong data-start=\"1511\" data-end=\"1538\">Temps de travail estim\u00e9<\/strong><br data-start=\"1538\" data-end=\"1541\" \/>40h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40dcb6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b40dcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alys-portfolio.fr\/index.php\/contact\/\">Me contacter pour un projet similaire<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retours aux projets acad\u00e9miques MMI Day 15\/12\/2025 au 09\/01\/2026 \u00e0 l&rsquo;IUT 5W Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 en groupe dans le cadre de la deuxi\u00e8me ann\u00e9e du BUT MMI. Nous avons travaill\u00e9 pour promouvoir le MMI Day, un \u00e9v\u00e9nement organis\u00e9 \u00e0 l\u2019occasion de la Journ\u00e9e Portes Ouvertes de l\u2019Universit\u00e9 de Toulon. Il s\u2019agit de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1233","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/pages\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":25,"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/pages\/1233\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/pages\/1233\/revisions\/1313"}],"wp:attachment":[{"href":"https:\/\/alys-portfolio.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}